In a world where craftsmanship often yields to convenience, true artistry still finds its champions. The global jewellery and luxury timepiece industry continues to thrive, driven by a renewed appreciation for authenticity, heritage, and exceptional quality. Consumers are seeking more than possessions; they are seeking stories, trust, and emotional connection. In the heart of Helsinki stands Holmasto, a family business that has quietly upheld these ideals for over seven decades. Founded in 1949 and now run by the third generation, Holmasto remains a symbol of Finland’s enduring commitment to precision, integrity, and the beauty of timeless craftsmanship.
A Legacy of Family and Fine Craftsmanship
Holmasto’s story began in 1949 in Helsinki, where a deep passion for fine jewellery and watches took shape. What started as a small family enterprise soon became one of Finland’s most respected names in the luxury industry. Through decades of change, one thing remained constant: the family’s unwavering dedication to quality and personal service. Today, the same values guide the third generation, keeping the brand’s spirit alive through expertise, care, and genuine connection with customers.
Their central store at Aleksanterinkatu 50 welcomes both locals and visitors from around the world. Every interaction reflects a balance between tradition and modernity, between heritage and evolving customer needs. It is more than a store; it is a living legacy where history meets precision and artistry meets trust.
Watches, Jewellery, and Restoration
At Holmasto’s Jewellery and Watch Shop, craftsmanship speaks through every detail. The collection features globally celebrated brands such as Rolex, Cartier, Omega, Breitling, and Lapponia. Customers can find elegant engagement and wedding rings, radiant diamond earrings, and refined gold chains that transcend trends. Every piece is chosen thoughtfully, reflecting Holmasto’s commitment to timeless design and enduring quality.
The brand also stands out for its meticulous restoration services. Each watch and piece of jewellery is carefully cleaned, polished, and checked by skilled professionals. Every serviced watch comes with a 12-month guarantee, reaffirming Holmasto’s promise of reliability. Whether it is a precious heirloom or a modern treasure, every item receives the same attention and respect.
Auctions, Appraisals, and Investment Gold
Holmasto’s expertise extends beyond retail into international auctions and the money market. Hosting four major auctions each year, the brand attracts collectors worldwide with its specialized knowledge in numismatics, medals, and military items. These auctions provide global visibility and ensure every item finds its true value.
The company’s appraisal and purchase services make it equally trusted among investors and private clients. From buying gold and diamond jewellery to valuing coins and medals, Holmasto ensures transparency, professionalism, and fair pricing based on daily market rates. Their experts also offer home evaluations for larger collections, serving both individuals and institutions with care and precision.
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