In the realm of winter accessories, few items are as essential as a well-made beanie. These timeless pieces not only provide warmth, but also add a unique touch of personal style to any outfit. As more brands move towards sustainability and conscious production, Superyellow has emerged as a leader in ethically made, high-quality winter accessories. This Finnish brand, recognized for its minimalistic yet functional designs, has grown from humble beginnings to international acclaim while remaining committed to its values.
A Creative Beginning with a Purpose


Founded in 2007, Superyellow’s story is one of creativity, collaboration, and organic growth. Anna Ahlholm, who was a design student at Helsinki University of Art and Design at the time, started the brand as part of a school project with a couple of her friends. The project required students to create a product out of leftover pieces of fabric, and Anna’s team decided to make beanies. The very first beanie that was sewn happened to be bright yellow! Superyellow was born.
What began as a simple school assignment quickly evolved into a business. After her friends moved on, Anna continued to nurture the brand, fueled by her passion for design and commitment to sustainability. Today, thanks to Anna’s dedication and thoughtful business decisions, Superyellow is a leading headwear brand with over 200 retailers around the world. In addition to Finland, Superyellow has retailers in over 10 countries: Germany, France, Austria, Switzerland, Netherlands, UK, Latvia, Estonia, Canada, USA and Australia.
Quality and Sustainability at the Core



Superyellow distinguishes itself from other winter accessory brands through its unwavering commitment to quality and sustainable practices. Nestled in the heart of Finland, the brand takes pride in producing all of its items locally, a decision that not only guarantees the highest standards of craftsmanship but also significantly reduces its environmental impact by minimizing the need for long-distance transportation. At the core of Superyellow’s offerings is its exquisite beanie collection, crafted from ethically sourced merino wool. This luxurious material is celebrated for its exceptional softness, remarkable durability, and superior warmth, making it a preferred choice for winter wear. In a conscious effort to lessen their ecological footprint, the brand shuns plastic packaging whenever possible, opting instead for eco-friendly materials. The only exceptions are minimal, essential plastic components, such as the price tag attachment, which are kept to an absolute necessity. Every facet of Superyellow’s operations reflects its deep-rooted philosophy of sustainability— from the thoughtful design process and conscientious material sourcing to eco-friendly logistics and packaging. This holistic approach showcases a profound respect for nature and a commitment to protecting the environment, making Superyellow a brand that truly resonates with environmentally-conscious consumers.
Expanding the Future with New Designs


Superyellow’s journey is characterized by continuous growth, with each year bringing new designs and innovative materials. The brand regularly introduces fresh colors and styles while expanding its product line to include scarves, neck warmers, and hoods. Recently, Superyellow launched a new collection, which incorporates mohair into its popular beanies, headbands and scarves, providing a luxurious and soft feel. While merino wool remains a staple, the addition of mohair and other blends showcases Superyellow’s commitment to exploring new materials without compromising on quality. As the brand looks to the future, it is focused on careful, sustainable expansion, ensuring that each decision aligns with its values and mission. With a loyal customer base and a growing international presence, Superyellow continues to make an impact in the world of winter wear. The brand’s story is a testament to the power of creativity, quality, and conscious production. Staying true to its roots, Superyellow combines traditional craftsmanship with modern design to deliver warmth, style, and sustainability to customers around the globe.
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