Aman putiikki is a boutique making waves in the fashion and design industry by offering personalized, one-of-a-kind pieces. In today’s ever-evolving world of fashion, the appeal of unique, handcrafted products is undeniable. From statement jewelry and beautifully made accessories to home decor that adds character to any space, people are increasingly drawn to items that tell a story. Founded by Anna-Maria, Aman putiikki specializes in jewelry, apparel, and home decor, focusing on providing meaningful, handcrafted products to its customers.
The Spark Behind Aman putiikki.
Anna-Maria’s journey to establishing Aman putiikki began during a mission trip to Mozambique in August 2021. While exploring vibrant marketplaces, she was captivated by the rich, colorful fabrics and intricately crafted wooden jewelry. Initially, she intended to bring these items back as souvenirs for her family. However, she soon realized her connection to these handicrafts ran deeper. As a believer in the power of handmade artistry, she felt a calling to create something of her own. Drawing on her passion for craftsmanship, she began experimenting with designs, starting with fabric purses and trinkets.
Despite having no prior sewing experience, Anna-Maria learned through online tutorials, gradually building her skills. Her dedication and growing confidence led to the establishment of Aman putiikki and her own brand Amalove design. What began as a side project quickly turned into a full-fledged venture, driven by her commitment to offer unique, handcrafted products to a broader audience. By late 2021, she had launched her online store, and in July 2024, Anna-Maria opened a physical location in Jokela, Finland, marking a significant milestone in her entrepreneurial journey.
A Diverse Range of Handcrafted Wonders
Aman putiikki offers an array of products that reflect Anna-Maria’s love for creativity, unique items and individuality. The boutique’s signature jewelry, including beautifully crafted “truly” pieces, stands out, with custom designs catering to a variety of tastes. These items are especially popular for weddings, as brides and bridesmaids seek Aman putiikki’s and Amalove design’s unique touch. The store also specializes in fabric and leather purses, clothing designs, and home decor items. Additionally, it showcases a collection of Finnish handicrafts, including art pieces and interior design accents, providing customers with an authentic shopping experience and one of a kind pieces.
The brand aims to curate special, unique items, particularly from local Finnish artisans as well as from abroad, for customers seeking something truly different. Its commitment to high-quality, handcrafted goods ensures that each product reflects artistry and attention to detail—qualities that mass-produced items simply can’t replicate. Whether shoppers are looking for a gift, a new decor item for their home, or the perfect accessory to complete an outfit, Aman putiikki’s curated selection offers something special for everyone.
Challenges and Future Plans.
Like many entrepreneurs, Anna-Maria encountered several challenges while building Aman putiikki and Amalove design. Balancing a full-time job with her growing business proved to be difficult, sometimes leading to frustration and doubt. Yet, moments of encouragement—such as seeing a member of parliament wear her earrings at the Independence Day celebration in Finland—reignited her passion and determination. The following year, Aman putiikki received significant recognition when Lapland Hotels Bulevard in Helsinki purchased a batch of earrings designed for the hotel chain to sell to their customers. These milestones reassured Anna-Maria and motivated her to pursue her dreams.
Looking ahead, Anna-Maria plans to continue increasing awareness of Aman putiikki, focusing on expanding the boutique’s presence in the bridal market while enhancing its marketing efforts. With a recently acquired marketing degree, she is ready to refine her approach and expand her brand’s reach both in-store and online. The future holds exciting opportunities, and Aman putiikki and Amalove design is poised to build on its early success, continuing to offer customers handcrafted, meaningful products that leave a lasting impact.
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